Trump-Linked World Liberty Financial Plans $1.5B Public Company to Hold WLFI Tokens
World Liberty Financial, a high-profile crypto venture backed by the Trump family, is preparing to launch a Nasdaq-listed public company designed to hold its WLFI tokens, targeting a $1.5 billion fundraising round. The initiative places World Liberty at the center of the expanding digital asset treasury sector, which has seen public companies collectively raise an estimated $79 billion in 2025 for Bitcoin acquisitions and treasury strategies.
Strategic Move Mirrors Crypto Treasury Trend
The proposed company will function as a digital asset treasury vehicle, joining a wave of publicly traded firms that accumulate and manage significant crypto reserves. According to sources familiar with the ongoing negotiations, World Liberty Financial has approached top investors across technology and crypto sectors. Although the deal structure is still being finalized, progress is reported to be swift, with a reverse takeover of an existing shell firm to expedite the Nasdaq listing and enhance liquidity for WLFI tokens.
From DeFi Launch to Wall Street Ambitions
Founded in 2024, World Liberty Financial rapidly positioned itself as a disruptive DeFi and stablecoin platform, offering the USD1 dollar-backed stablecoin and laying out plans for a crypto lending application. The venture’s website names Donald Trump as “co-founder emeritus,” while his sons Eric Trump and Donald Trump Jr. are closely tied to the executive team.
The strategy of listing a shell firm to serve as a crypto treasury company closely mirrors that of Michael Saylor’s MicroStrategy (now “Strategy”), which pivoted to become the world’s largest corporate Bitcoin holder amassing over $72 billion in BTC with a market cap hovering near $113 billion.
WLFI Token Sales and Institutional Backing
World Liberty Financial’s aggressive push is backed by impressive fundraising. The platform has raised about $550 million through two public WLFI token sales, and Donald Trump personally reported $57.4 million in income from these sales in his 2025 financial disclosures, retaining a holding of 15.75 billion governance tokens.
High-profile figures in crypto have endorsed the project: Tron founder Justin Sun invested $30 million for 2 billion WLFI tokens and serves as an advisor, while Web3Port contributed $10 million. This robust institutional and venture capital backing cements WLFI as a rising player in DeFi and altcoin markets.
Rising Institutional Adoption and Market Impact
World Liberty Financial’s move comes amid a surge of digital asset treasury companies who issue debt and equity to amass cryptocurrencies, with similar strategies being adopted for assets beyond Bitcoin including Ether, Litecoin, and Sui by companies around the world. Trump Media, another family-affiliated entity, recently bought $2 billion in Bitcoin for its treasury, underscoring the Trump family’s growing crypto portfolio and commitment to industry expansion.
WLFI tokens, initially launched as non-transferable governance assets, are set to become publicly tradable in the near future. This step would boost market liquidity and elevate visibility, making WLFI a more accessible investment for both traditional and crypto-focused investors.
Conclusion
World Liberty Financial’s ambitious plan to list a $1.5 billion crypto treasury firm on Nasdaq highlights the ongoing institutionalization of the digital asset space. Mirroring strategies pioneered by crypto giants like MicroStrategy, the Trump-backed project aims to bring new options for investors seeking exposure to altcoin treasuries, boost WLFI’s liquidity, and position itself as a formidable force challenging traditional finance.
As World Liberty Financial finalizes its public company plans and approaches major investors, all eyes are on how this next evolution in crypto treasury structures will influence both traditional markets and the rapidly maturing digital finance ecosystem.
